The Mineta Transportation Institute has released a report evaluating the security awareness tips campaigns aimed at the public, along the lines of the “See Something, Say Something” initiative, of five San Francisco-area transportation agencies.
Exploring the Effectiveness of Transit Security Awareness Campaigns in the San Francisco Bay Area finds: ”none of the five agencies analyzed for this study measures the effectiveness of their campaigns. Whereas they all have a similar goal—to increase passenger awareness about security issues—little evidence therefore exists confirming whether they are achieving this goal.”
But also according to the report: “A positive finding of this research is the consistency with which Bay Area transit organizations address the need for passenger awareness as part of their overall security program.”
It is an issue that I have brought up on the blog previously. While the awareness of these “See Something, Say Something” campaigns are up, I have yet to see real data that indicates how well they are actually working — and could be improved. This study reinforces my inclination and the need for study and specific instructions.
The report offers some suggestions on authorities can better establish metrics for determining success for the awareness campaigns, including surveying customers. Thanks to Homeland Security Digital Library where I saw this study originally.
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