Metro Trains Melbourne, an Australian train company, recently created an entertaining way to promote rail safety with an animated video entitled “Dumb Ways to Die.” The video and accompanying song are both darkly amusing and extremely catchy and has already gone viral with more than 28 million views on YouTube since its debut November 14. I would say that’s pretty effective for a safety campaign.
Meanwhile, the song has been stuck in my head all morning.
Morgan O’Rourke is editor in chief of Risk Management magazine, where he has worked since 2002. He graduated from Cornell University in Ithaca, New York, with a degree in communications and lives on Long Island, where he was born and raised.